There is a particular kind of lie that does real damage, and it is not the ordinary sort. It is not ignorance, confusion, or even spin shading into optimism. It is the lie told knowingly, by someone in power, wearing a role that demands trust, delivered in a setting where interruption is discouraged and consequences are absent.
That lie is not about belief. It is about domination.
The ordinary lie wants you to accept a falsehood. This one wants something colder. It wants you to experience the truth as useless. It says: I know this is false, you know it is false, and nothing you do with that knowledge will matter. The philosophical injury begins there. Truth is reduced from something that guides action to something inert. Reality still exists, but it no longer carries authority.
Donald Trump turned this into a governing style. Not the occasional false claim, but the constant, brazen, knowing lie. Plausibility was never the point. The point was to demonstrate that truth no longer had leverage. He did not expect to be believed in the normal sense. He expected to be obeyed, repeated, and defended. Reality became a loyalty test. The lie survived not because it convinced, but because consequences never arrived.
Kristi Noem represents a different, and arguably more dangerous, variant. Trump corrodes norms. Noem corrodes offices. When someone in high institutional office lies knowingly, the damage is structural. That office exists so citizens do not have to interrogate everything constantly. It is a cognitive and moral shortcut that makes collective life possible. When that shortcut is abused, trust itself becomes hazardous. Psychologically, people are forced into permanent vigilance. Philosophically, the connection between authority and truth is severed altogether.
This is where the injury turns inward. People do not stop caring. They stop seeing any point in caring. Being right leads nowhere. Speaking up changes nothing. Over time, this produces a rational withdrawal that looks like apathy but is actually learned powerlessness. Truth has not been disproved. It has been neutralised.
Television is where this becomes visceral.
TV pretends to be your proxy. The journalists are meant to be there on your behalf, interrupting where you would interrupt, saying what you would say. When they do not, the powerlessness becomes personal. You are watching a lie be spoken, knowing it is false, knowing the speaker knows it is false, knowing the people in the room know it is false, and watching the ritual continue anyway.
This is why the anger spills onto the journalists. You expect politicians to lie. What is destabilising is watching the lie pass through a performance of respectability. The nodding. The segue. The polite follow up. The refusal to say the one sentence that would puncture it. Civility is preserved, and reality is quietly abandoned.
Crucially, this moment does not end in the studio. An unchallenged lie on television is not neutral. It is authorisation. It signals to everyone watching that the claim is safe to repeat.
Nigel Farage has refined this technique for British television. He understands that TV is not a debate but a time limited performance governed by etiquette. He drops claims that are flatly untrue, often about things that are easily checkable, and relies on the reluctance to interrupt. He does not need the lie to withstand scrutiny. He only needs it to survive the moment. Once it does, correction becomes abstract and weak. The lie has already done its work.
Then comes the most corrosive group of all. The people who repeat the lie knowing perfectly well that it is a lie, out of tribal loyalty.
These are not the deceived. They are the mobilised. The lie is repeated not because it is believed, but because it signals belonging. To abandon it would be to fracture identity, admit error, or leave the tribe. Correction is treated as attack. Evidence as hostility. Truth as betrayal. At that point the lie no longer needs the original speaker. It becomes self sustaining, enforced socially, amplified freely, defended aggressively precisely because it cannot be defended honestly.
This is where the drift towards authoritarianism becomes visible.
Authoritarianism does not begin with tanks or cancelled elections. It begins when truth loses consequence and loyalty replaces reality. It begins when repeating a known falsehood brings social reward, while correcting it brings hassle, exclusion, or abuse. Enforcement no longer requires the state. The tribe does the work for free.
Psychologically, people are not convinced into this future. They are worn down into it. Some withdraw. Others flip and start enforcing the lie themselves, because enforcing it feels better than being ground down by it. Silence becomes survival. Repetition becomes identity.
By the time overt authoritarian measures arrive, if they arrive at all, the ground has already been prepared. Trust has been hollowed out. Journalism has been neutralised by etiquette. Tribal loyalty has replaced shared reality. Enough people are repeating the lie. Enough people are enforcing it. Enough people have decided that fighting it is not worth the effort.
And there you are at home, shouting at the television, not because you think it can hear you, but because you can see exactly what is happening.
Truth still exists. That is not the problem.
The problem is that it has been stripped of power, protected by civility, amplified by bad faith, and enforced by people who know better and do it anyway.
That is how an authoritarian future arrives. Quietly. Respectably. To applause from the mobilised troops.












