They’ve done it. Banned disposable vapes. Applause all round. Ministers in hi-vis puffing their chests out – "saving the kiddies and the planet", they beam, while posing next to a pile of lurid green Elf Bars confiscated from a teenager called Jayden in a tracksuit. The press eat it up. “Action at last!” scream the headlines. Except, of course, it’s nothing of the sort. It’s bollocks – stage-managed, superficial, selective bollocks.
Let’s break it down, shall we?
The stated aim? Stop children vaping and reduce plastic waste. Laudable. But the ban only targets disposables. Not vapes. Just the convenient ones – the bright little ones the tabloids can photograph easily. Meanwhile, the rechargeable, refillable devices – which are cheaper over time and still deliver the same nicotine – remain entirely legal. Why? Because banning vaping outright would mean tackling the actual problem: regulation, enforcement, and corporate interests. And we can’t be having that, can we?
This is classic Westminster sleight-of-hand. Like banning alcopops to protect teenagers, but leaving the vodka aisle untouched. It’s moral panic dressed up as policy – all smoke, no substance. The government gets its headline. “Crackdown!” “Protecting the youth!” “Saving the Earth!” Meanwhile, Jayden’s already figured out how to fill a pod.
Enforcement? Don’t make me laugh. Trading Standards can barely police dodgy MOTs, let alone under-the-counter vape sales in every backstreet shop from Blackpool to Barking. And the real source of underage supply – older siblings and dodgy blokes outside the Co-op – continues unabated. Disposable or not, kids will still get their fix, because addiction doesn’t check packaging regulations.
Then there’s the environmental guff. Yes, five million disposables a week go to landfill. And that is appalling. But do you hear the same ministerial outrage about the billions of takeaway coffee cups, wet wipes, and fast fashion flooding the same landfills? No, because that would involve taking on Starbucks, Primark and the other big boys. Disposable vapes, though – easy target. Small enough to ban, big enough to virtue-signal.
And can we kill this absurd idea that flavours are the issue? Adults vape flavours. I wouldn't touch the stuff if all the juices tasted like a pub ashtray or a Marlboro left out in the rain. It's because they taste like mango or mint or raspberry cheesecake that they’re a viable alternative to smoking. Pretending it's the flavour that leads to addiction, rather than the nicotine or the stressors of modern life, is like blaming sugar for alcoholism because some people drink flavoured vodka.
So who benefits? Certainly not the kids. Not the planet. But the big players – the BATs and Philip Morrises of this world – oh, they’re laughing. Their slick refillable systems remain untouched. Their market share? Secure. The corner shop brands are the ones getting kneecapped. It’s regulatory capture with a mango scent.
So what are we left with? A country still awash with vapes, just slightly less colourful. A government patting itself on the back for a “bold step” that’s neither bold nor a step. And the real problems – addiction, regulation, environmental hypocrisy – all quietly sidestepped in favour of a headline-friendly fix.
Disposable vapes aren’t the issue. Disposability is. Disposable politics. Disposable accountability. Disposable truth. And until we bin those, we’ll keep choking on the consequences – one strawberry ice puff at a time.



























