Look at this bottle - BOTTLE - of cider:
It says draught cider (actually it says cyder, but we'll leave that archaic spelling for now) - but it's in a bottle.
I made an enquiry of ChatGPT: "The term "draught" on the bottle of Aspall cider you have there might seem a bit confusing, given that it's in a bottle rather than being served directly from a tap or cask. In this case, "draught" is used to evoke the idea of the cider being similar in taste and quality to what you might get from a traditional draught serve, even though it's bottled.
"This usage is not uncommon in the drinks industry, where some products are branded as "draught" to indicate that they offer a similar experience to their on-tap counterparts, often with a focus on freshness and a particular style of carbonation or flavour that mimics draught cider. So, while it might feel a bit misleading, it's essentially a marketing term to suggest that this bottled cider has the qualities you would associate with a draught cider."
One wonders when they'll introduce a cask ale that; "Tastes just like bottled ale." The whole point of a cask is that it is considered better than bottled by enthusiasts due to its natural conditioning, lower carbonation, warmer serving temperature, traditional serving method - and the authentic pub experience it provides.
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