This all feels a bit familiar. On one side you have Kanye West popping up again to explain that the last lot of unpleasant nonsense wasn’t really him, just a self-diagnosed medical episode. On the other, Donald Trump has managed to get himself into a war with Iran and is now explaining it in a way that seems to change depending on which sentence you catch.
You can almost see where this is heading. A press conference at some point, a bit of throat clearing, and then something along the lines of the bombing being a mood swing that got a bit out of hand. Once you clock the pattern, it’s hard not to keep seeing it.
West says something appalling, walks it back, then does it again a few weeks later and carries on filling venues. Trump says the war is basically done, then authorises something else, then says talks are going well, then hints they might not be. It isn’t so much a plan as things happening and explanations arriving afterwards.
Consistency hasn’t just gone missing. It’s been shown the door. No forwarding address.
The Iran situation has that feel you get when something mechanical isn’t quite right but you keep driving anyway and turn the radio up to drown it out. The explanation shifts depending on the day. One briefing leans on nuclear risk, the next on stability, then something vaguer about sending a signal. You listen to it and think, that sounds fine on its own, but it doesn’t quite join up with what was said yesterday.
There was a line the other day about “longer term outcomes”. You hear that sort of thing in meetings when nobody wants to say how long something is actually going to drag on. It’s not a reassuring phrase. Meanwhile, everything is apparently going well. Or nearly finished. Or just getting going. Depends who you catch and when. Feels less like updates and more like people trying to keep up with whatever just happened.
And yet none of it seems to matter much. The rallies carry on. The audiences are still there. The contradictions don’t really stick. They just sort of get folded in.
That is the bit that nags.
You end up coming back to the same question, or something like it. Is this deliberate, is it just how they operate, or is it something else entirely? West has an answer ready to hand. Trump doesn’t, although you wouldn’t completely rule out him trying it if things got awkward enough.
“Ladies and gentlemen, I regret to inform you that the Strait of Hormuz situation was a manic phase. We’ll be releasing a statement shortly, possibly with a soundtrack.”
The difference is scale, really. One of them trashes sponsorship deals. The other moves oil prices, drags allies along behind him and leaves a trail that doesn’t disappear when the news cycle moves on. So it isn’t really about personality. It’s what happens when that sort of behaviour sits somewhere it can do actual damage. And you do start to wonder how long the two can be kept separate. Because if erratic behaviour plus a loyal following is enough to keep the show on the road, there’s a certain logic to leaning into it.
Though I suspect the apology tour becomes a bit more complicated once tankers stop moving and the petrol price creeps up to the point where even a short trip starts to feel like something you ought to think about first.
I sense one of Baldrick's Cunning Plan......











