There’s a small civil war under way inside MAGA at the moment. Not the cinematic sort with marching bands and flags, more the online variety - factions arguing over who betrayed whom, whether things went too far or not nearly far enough, and who should carry the torch next. It looks, at first glance, like the sort of internal collapse that might signal the end of something.
It probably isn’t.
The comforting idea is that you lose Donald Trump and the whole thing unwinds with him, like pulling the wrong thread on a jumper. The trouble is, this was never really about him as an individual. It is about the appetite that produced him. And appetites, once acquired, rarely just vanish because the kitchen had a bad chef.
The interesting bit is how failure gets handled. You might think that a movement built on bold promises would, when those promises fail to turn up, pause and have a look at itself. Maybe admit, quietly, that it all got a bit overcooked. Instead, what you get is something much more familiar. It wasn’t wrong, it just wasn’t done properly.
We’ve seen this before. Brexit was sold as a sort of national reset button that would, rather conveniently, deliver sovereignty, prosperity, frictionless trade and tighter borders all at once. A fairly heroic list, given the constraints of geography and basic economics. When reality intruded, as it tends to do, the response wasn’t to question the premise but to question the execution. “Not the right Brexit.” “Not done properly.” One waits, still, for someone to explain what “properly” would actually have involved, beyond saying it with a bit more conviction.
It reminds me of those old cars where the owner insists the engine is fundamentally sound, despite the fact it won’t start on a damp Tuesday. The problem, you are told, is not the design or the worn components. It’s that it hasn’t been driven correctly. Quite how you’re meant to drive a non-running car is left hanging there.
Part of what’s going on here sits somewhere between biology and habit. The limbic system is very good at spotting threat, grievance and who’s on your side. It’s quick, it’s decisive, and it doesn’t hang about waiting for nuance. The prefrontal cortex is slower, fussier, and inclined to ask irritating questions about trade-offs and what happens next.
In a sensible world, the two keep each other in check. Lately, it doesn’t feel much like that. We now spend a fair chunk of the day flicking through short clips, little jolts of outrage or amusement, one after another. Nothing wrong with that in itself, but it does mean you get used to reacting quickly and moving on. There isn’t much room in that rhythm for sitting with something awkward and working it through.
At the same time, the other side of the brain gets a bit less of a workout. Fewer people sit down with a book and follow an argument from one end to the other, or keep half a dozen threads in their head long enough to see how they fit together. Do that less often, and it starts to feel like hard work. Not impossible, just a bit unnatural, like using a muscle you haven’t bothered with for a while.
The result is a kind of drift. The first explanation that feels right tends to stick, and after that the job becomes defending it. If reality gets in the way, as it has a habit of doing, the explanation doesn’t fall apart. It shifts a bit. It wasn’t wrong, it just wasn’t done properly.
Back to America, and the same thing clicks into place. If the promise was that a strongman would cut through the rot and restore order, then any failure can be blamed on not quite enough strength. Courts got in the way. Officials dragged their feet. Elections, inconveniently, produced the wrong answer. So the lesson, for some, isn’t that the idea itself might be off. It’s that it needs a firmer hand next time. Fewer constraints. More decisiveness. Less of this democratic clutter getting in the way.
You might hope that after all that, there would be a pause. A bit of a rethink. In the UK, outfits like Prosper are at least trying to sketch out something more grounded, something that looks a bit more like grown-up politics again. But it’s uphill work. There’s no great reappraisal under way, no quiet return to sober trade-offs and awkward realities. If anything, the incentive still runs the other way.
That’s the bit people tend not to dwell on. After a disappointment, things don’t usually drift back towards moderation. If anything, they edge the other way, towards someone a bit more organised, a bit less chaotic, and probably rather better at the authoritarian side of the brief.
Which makes all this talk about “the end of Trumpism” feel a touch optimistic. Remove the personality, and you haven’t removed the conditions that made him plausible in the first place. Economic frustration, cultural unease, a steady loss of trust in institutions. Add in a steady diet of quick hits, strong opinions, and not much time to think any of it through, and you’ve got something that isn’t going anywhere in a hurry.
So no, it probably doesn’t just fade away now the original salesman has been shown the door. It will look around for a replacement. And if the next one turns out to be a bit more competent about it, we may find ourselves looking back quite fondly on the damp Tuesday when nothing worked at all.










