What passes for journalism these days in the Sun, Mail, and Express is no longer even the act of reporting. It's voyeurism with a keyboard – a breathless regurgitation of what Brenda from Scunthorpe said on Facebook about something she doesn’t understand and couldn’t locate on a map if her life depended on it.
This isn’t news. It’s a digital séance, summoning the uninformed opinion of the masses and presenting it as if it were expert analysis. There was a time when newsrooms employed reporters – you know, people who went out and found things out. Dug. Questioned. Investigated. Now it’s some poor sod trawling Twitter for outrage, pasting five random reactions under a “backlash” headline, and clocking off early.
"Fury erupts!" cries the Mail, as three people on X (formerly Twitter – God help us all) say something mildly irritated about a topic none of them fully grasp. "Brits left fuming!" howls the Express, as if all 67 million of us have united in incandescent rage over a BBC presenter’s shirt pattern.
It’s not journalism. It’s a kind of automated Chinese whisper. One bloke says something daft on social media, some other daft bloke quotes it, and suddenly it's in the tabs like it’s public sentiment incarnate. And the worst part? It feeds itself. Readers see these so-called stories, comment beneath them, and their comments get quoted in the next article. Ouroboros would be proud.
The traditional role of the press – to inform, to scrutinise power, to explain – has been chucked in a skip behind the printing works. In its place: clickbait guff based on the emotional incontinence of strangers. No depth, no nuance, and certainly no attempt to check if the people being quoted know their arse from their elbow.
It’s the journalistic equivalent of eavesdropping on two drunk lads at a bus stop and writing it up as public policy.
This is how we end up with a population convinced that "people are saying" means "it’s true", or that the shoutiest voice in the room represents the nation. It's infantilising, corrosive, and lazy to the point of scandal. But the tabs love it – it’s cheap, it's fast, and it gives the illusion of democratic participation, when really it’s just the amplification of ignorance for profit.
So next time the Express announces that “Brits are divided” over something, remember: it usually means some bloke called Gaz posted “load of old cobblers” under a government tweet and got two likes. And instead of ignoring it – as any functioning society should – it became a headline.
Fleet Street is dead. It was drowned in a sea of emojis and caps-locked fury.