Old bloke rant alert!
For years I've been going to the same place in Tesco to obtain what they call World Foods - foods associated with foreign countries. Invariably I'm after Eastern European pickled vegetables, which come in a startling array of varieties that Brits don't seem to have cottoned on to. They were conveniently placed near to the Brit varieties - beetroot in a hideously acidic vinegar and pickled onions. "Sensible," you may conclude, as did I.
Last week I searched high and low for the World Foods aisle - it had been moved. I finally located it sandwiched between Biscuits and Cereals, which defies logic. Perhaps they want to isolate foreign muck from pure British pickles.
World Foods is a bit of a misnomer - it's all food. Apparently the World Foods aisle is one of the most popular in Tesco, according to The Grocer - even more popular than the Wine aisles, especially among younger shoppers - but shoppers are confused by the category.
The reason World Foods is more popular among younger shoppers could be because of the Eastern Europeans, which are a younger cohort - coming over here, taking our jobs while simultaneously, and mysteriously, claiming benefits and eating all our World Foods.
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