I was listening to BBC R4 at 6am on Monday morning, as is my usual habit, and heard the news announcer talk about 'the Men's World Cup'.
It suddenly struck me that it's no longer THE World Cup, but the Men's World Cup; however, when I spoke to Hay about it, I still used THE World Cup.
Unconscious gender bias exists, and even among women, as I later heard a female interviewee call it THE World Cup.
There again, there are also other World Cups - rugby, for example - so there's unconscious game bias at play.
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