Divine Organisation

If God created man in His own image, then He must also have created man with His own foibles. Man's natural inclination is to create organisation from chaos (as did God), or organisations with departments, and thus we can expect Heaven to be organised along the same principles. 

So, if God is the CEO, there must be a number of department heads responsible for the various functions of Heaven - a whole boardroom of minor gods, a bit like the old pagan religions.

God may well have been the first one, creating the universe in His garden shed, like any entrepreneur, but pretty soon must have needed some assistance with production, marketing, customer services and HR. Along with that would come the requirement for larger premises, like another universe - hence the multiverse.

There again, the running of the departments may have been outsourced to human agents to save money. Churches are obviously Customer Services, where you go to give positive or negative reviews. The clergy are then in charge of this department. They're also in charge of Brand Management, but the mistake there is that there are simply too many competing Brand Management subcontractors, which results in mixed messages.

The Legal Counsel was delegated to the writers of the religious texts, both Old and New Testament, the Koran, etc, but, as is ever the case with lawyers, there's a difference in opinion between them; what's permissible in the OT is no longer permissible in the NT; the Koran contradicts both the former, etc.

HR had a particularly bad reputation in the past - I mean, burning at the stake or putting unbelievers to the sword are not the best forms of recruitment. 

Like any company, there was bound to be a dissatisfied employee who left and set up in competition (probably one who's diving departmental role had been outsourced), but was more concerned with productivity and forced workers to toil in perpetuity in atrocious conditions, like fire and brimstone. I'm not sure, though, that eternal damnation produces more product - makes it sound a bit like JD Sports.