Given the sheer array of BBC TV and radio channels, it unquestioningly has the highest combined viewership and listenership in the UK. If it made the transition to advertising, while remaining in public hands, it would easily attract the greatest amount of the advertising budget, much to the chagrin of other TV channels and the press barons who want to own it.
It would not, however, stop the current government attacking it, as it wants nothing more than yet another tame mouthpiece to rebroadcast its lies and deceit. That must not be allowed to happen as, despite it's ridiculous 'balance' policy, it is one of the very few TV channel that's not owned by rich people with a political agenda.
The Observer ran an article on the BBC on Sunday, asking various luminaries their opinion on the BBC and their solutions to its predicament. Not one mentioned advertising revenue and yet staying in public hands. The speed at which this could be accomplished would be under the BBC's control. It would certainly satisfy those who complain about the licence fee and moan incessantly that they never watch it, which, I am certain, is being very economical with the truth, except perhaps in the younger generation.
The BBC could attract high quality adverts, much like its programming, which could become features in themselves, rather than some of the dire adverts you see on other commercial channels.
While I wouldn't like to see advertising on the BBC, it's not a hill I'm prepared to die on.
1 comment:
I can't help thinking that the BBC is heading for extinction given the number of senior journalists leaving the Corporation to: regain their independence, recover their authentic voice, get a much higher salary. The words 'rats' and 'sinking ship' come to mind.
And I don't blame them given how Boris and his cohorts come down on them for every minor infraction.
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