Tuesday 12 March 2024

Car Models

Cars seem to have a preponderance of three letter names, like GTX, VR6, GTE, etc. I wondered whether there's any psychology at play.


The three letter suffixes have to be memorable and punchy. Three letters are easier to remember and pronounce than longer names. This makes them catchy and leaves a stronger impression on potential buyers. 


Sometimes, these suffixes hint at the car's features. For example, GTI might suggest "Grand Touring Injection" (though not always the case). This can pique the interest of car enthusiasts who understand the codes. 


Over time, these suffixes can become associated with a specific brand's performance or image. For instance, BMW's M-series badge signifies high-performance variants, building a brand identity around those three letters.

The most popular ones are SRT, STI and AMG. To appeal to the Boy Racer male, I suppose a good choice for a car would be the AMG STI Big Tits.


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