Wednesday 27 July 2022

White Family Adverts

Of late, advertisers have been rather keen to show diversity and use ethnic actors within their adverts. The things is that they're all rushing to do it at the same time, with the result that the all-white family has been replaced by a mix of ethnicities in the majority of adverts. 

However, in a rush to be more inclusive, they're pissing a lot of people off and generating some rather distasteful commentary with people complaining it's not actually representative of British families.


Strangely enough, these same people were silent when central casting white families or actors were impossibly gorgeous, slim, happy, had perfect children, expensive cars, lived in perfect homes and holidayed in the Maldives, thereby not properly representing British families at all. 

I wonder why seeing mixed race families annoys these individuals so much, or is that a stupid question? I've noticed the trend, but it doesn't annoy me - they're just people.

Where I do have problems is where white people in history are portrayed by non-white people. It throws me in terms of the actual history of the time and the role of non-whites in white society at he time. Perhaps I shouldn't have such issues, but I do. Given enough time, I will probably not find it as jarring as I currently do.

There again, historical dramas are more drama than history and it depends on context. Seeing a Jodie Turner-Smith as Anne Boleyn as a central character is not as jarring as seeing so many people of colour portraying nobs in the latest adaptation of Austen's Persuasion, which is set in a time when racism was rife. It does, however, generate debate, which is healthy.


1 comment:

Steve Borthwick said...

I would hypothesise that for most (non-racist) people it's not the skin colours that are upsetting it's the percieved motivation (virtue signalling) of the corporations making the adverts, especially when we know that many of them still have significant internal issues in the diversity department. There is no law of physics that says adverts must represent the communities that they are aimed at, but I would have thought that it helps to identify with and target those people that are most likely to buy your product?

At best it's just corporate virtue signalling, at worse it smells like hypocrisy, and that's worth calling out IMO.