Monday, 29 November 2010

Ready Made Society

Continuing on yesterday’s culinary theme; it would transpire that Jamie Oliver has sold over £100m worth of his ‘30 minute meal’ recipe books. These meals comprise a starter, a main course and a dessert.

I can confidently predict that something like 99% of these books will languish on a designer kitchen shelf and never be opened, as is the destiny of so many of these celebrity chef offerings that grace our bookshops. The vast majority end up in charity shops.

How many of us, outside of a restaurant, actually have a 3 course meal these days? I suggest the overwhelming majority have just one course and a pudding on special occasions.

As the for 30 minute title – it’s not exactly rocket science to produce a meal in 20 minutes from scratch using fresh ingredients. The fact that so many are buying this book (and not using it – probably because it’s easier to buy instant meals made of recycled animal feed) is a sad indictment on our national culinary skills.

1 comment:

  1. I assume you had to buy and eat all those Tesco meals to get your image. Ah the sacrifices us bloggers make.