Sunday, 17 July 2011

British Airways Sells Snake Oil

When flying out to Italy on British Airways, I saw one of these jobbies being sold onboard through the in-flight magazine.

This is being advertised as an energising bracelet made by LunaVit, for the princely sum of £59.99, which is a rip-off of the highest order.

Have a look at the blurb (click on the image to expand) and notice how it is a master class of slippery suggestion, without actually making any definite scientific claim of efficacy (in fact, the company website contains a disclaimer). Anyone purchasing one of these items deserves to be ripped off.

It makes a claim that the bracelet emits deep infra-red radiation - what that means is it reflects your own body heat, as all metals do when placed on the skin. It can't emit any itself, as it has no power source.

It is claimed it has all manner of approvals (CE mark, FDA approval, etc.). That simply means it won't kill you, not that it works.

It is claimed that the magnets in the device refresh you; there's not a shred of scientific evidence for that claim. The magnets are .06 Tesla in strength - that's less than a fridge magnet. They are also polarized on bio north; magnets are polarized only to magnetic north and south - I have no idea what bio north is and it's probably marketing mumbo-jumbo.

If magnets produced any health benefits, then people having undergone MRI would feel totally rejuvenated after a scan - they don't.

On the return flight I wanted to buy a bottle of gin. The staff were making their way down the aisle with the duty free trolley, I looked out of the window for a few seconds and meanwhile they had done a Shergar past my row and were at the back of the aircraft.

I pressed the call-button in the hope of attracting one of the flight attendants, but it took 15 minutes before any of them noticed the light, by which time it was 5 minutes to landing. When one of them did notice the light, they simply came to my row, switched off the light and did a runner before I could say anything. So much for customer service from the world's favourite airline.

Kitty is certain her mobile phone has been hacked.


  1. Sixty Quid!!! It's money for old rubber! Good grief.

  2. Can you just go into the details of the construction again? I reckon I can get a cheap supply of fridge magnets...

  3. I'd love to know what margin BA make on these, completely outrageous; BA obviously need a bit of woo woo to convince people to pay premium prices for such mediocre service, although I'm sure "Bio North" is a brand of washing powder available in Sweden.

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