Saturday, 30 July 2016

PR Faux Pas

Twice in two days I've heard company PR people trying to defend the indefensible by not answering an accusation and instead gushing unrelated positive points about the company in question.

They (and they're usually women) don't seem to realise they are making themselves look stupid and their companies unconcerned, especially when eventually forced to say something about the accusation and responding with the mantra that it's being taken very seriously, when it's manifestly obvious from the evasions that it's not.

Companies go up in people's estimation when they face the music, take it on the chin and outline steps being taken to improve matters. Only having a plan shows whether the accusation is being treated seriously or not.

One was a supermarket chain and the other a train company.

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